Creating editorial calendars is something we've been spending a lot of time on at work recently, as it really is critical to keeping momentum. We have several sites, some which had structured plans, and others which didn't. One of the key take aways for me from this section of The ebook was how we can optimise our posts using Google keyword search to identify what topics in our field at people are searching on.
A lot of planning at the outset of a new blog really does make it easier to kep a steady stream of content. The ebook has some great suggestions about this, including separating out ideas into different categories, such as education, reviews, background on company, etc.
There are good case studies, plus a walk through on uploading a new post.
More from previous posts about blogging for business here