Tuesday, 7 September 2010

Facebook's new universities page

Lots of coverage this week on the new Facebook Universities page. Very interesting to see what businesses are engaging with this.

The deal is the millions of students who engage with facebook every day now have a portal where they can get useful resources and information from their college or university. They can also benefit from discounts from major brands. Mashable names some of these here.

So who else will be lining up to join this list? How are universities and colleges using it? And how does it fit into their broader communications package I wonder?

There was a brilliant article in the Times Higher Education a couple of weeks ago, on how prospective students view faculty websites. I wonder what they'd make of this new page. Something tells me that putting content in a place where students spend a lot of time, compared with forcing them to go somewhere else, is bound to be a good move.